About Us

Success takes persistence.

We know what it’s like to feel frustrated about managing your financial priorities. You’ve worked hard for what you have, and you want to make sure you’re making the right choices for your future.

With so many moving pieces, it’s hard to tell if the choices you make in one financial area will negatively affect others, leaving you frozen and confused as to how to move forward. You need a way to see the big picture and an expert to guide and coordinate your efforts.

At Sterling First Financial, we get it.

You don’t have to do this alone. Since 2008, we’ve helped hundreds of people just like you get a clear picture of their financial trajectory and an expert team to help get them there.

 Our team-based model will give you the support you need to feel confident in your business, personal planning, and future legacy.

The process is simple.

1. Assess

Our proprietary process and technology will create a customized opportunity report based on your unique circumstance.

2. Prioritize

Working closely with you, we’ll identify your priorities, which in turn will guide our focus.

3. Execute

Utilizing a team-based model, we’ll deliver the highest level of service as we work toward your goals and build our wealth management relationship.

Our Virtual Family Office is a team of experts who can manage all your financial needs.

You deserve peace of mind that comes with a clear, expertly-managed financial plan. We’ll help you make a plan that builds on your success and ensures you live life on your own terms.

Meet Sterling:

Sterling Hirsch

Sterling Hirsch

Founder and President


“Wealth is the ability to fully experience life.”

Henry David Thoreau

As the fifth child of seven, Sterling Hirsch’s life has been centered on relationships. As a child, he looked out for his siblings’ well-being, and as an adult is passionate about looking after his clients and ensuring their needs are met. The values he learned at home of prioritizing relationships, hard work, and achievement have guided his professional life.

After spending 18 successful years in senior-level business management and guiding startup companies to profitability, Sterling realized his true passion lay in using his planning experience to assist business owners, individuals, and families find the same level of success. He founded Sterling First Financial in 2008.

As a team-based model consultant, Sterling strives to create teams to meet his clients’ unique needs so he can offer comprehensive and proactive solutions.  He draws on a team that includes tax and legal strategists, financial specialists, and business consultants in order to streamline your opportunities and priorities.

Sterling and his wife, Julie, have been married since 2000 and have 6 children. They enjoy trips to the beach, snowboarding in Big Bear, hiking, fishing, and biking.  He also enjoys being involved with his children through coaching and youth leadership programs. He is active in the community, serving as Scoutmaster for a local boy scout troop and leading his church’s youth group.